A lot of advertising that comes our way is about making things easier, faster, or instantaneous — but is there something we’re missing in our desire for more comfort?


  • In our culture, we’re sold the idea that comfort is a fantastic state to be in and that experiencing any discomfort is not good. There’s nothing wrong with comfort and relaxation, but the challenge is when we become too addicted to it — when we perceive discomfort as something undesirable or scary. 

  • When you’re comfortable, you stay within a small idea of what is known to you. You become docile, relaxed, and everything is in stasis — things don’t actually change that much. You’re not growing or being challenged to strengthen, or become greater than you currently are.

  • What catalyzes change? Among other things, questioning your beliefs, assumptions, conclusions, and stories. If you want change, you’ll have to venture into the discomfort and instability of the unknown, where expansion and growth lie. If you stay in comfort, you’ll keep repeating what you’re experiencing — totally fine unless you’re wanting a different experience. 

  • Having a different experience comes, in part, from personal accountability — from looking inward and having the courage to ask questions. Our stories and beliefs are often filtered down to us from cultural, religious, or lineage patterns we’ve inherited. Examining and questioning help us to stop repeating old patterns and establish a new experience.

  • Social media makes it difficult for us to push into the instability of the unknown, because it reinforces our senses of ego, identity, and comfort. We’re only fed information and ads that are more of what we’ve already signaled we like — so that we’ll consume even more. It doesn’t challenge our assumptions about the world — and ultimately can even foster weakness and polarity.

  • It’s an interesting time to examine these patterns. As systemic oppression has become more visible, this time is about claiming our sovereignty, part of which is claiming the freedom beyond the limitation of what’s known or comfortable. 

  • In our culture, people often don’t want to challenge themselves to learn new things because they don’t want to seem silly. We’re so entrained to the idea of comfort and the idea that we have to be an expert at something immediately, and it reinforces the urge to stay within what’s known. This limits our opportunities, and even the little steps that might lead toward something bigger don’t seem worth the discomfort.


  • But when you have sufficient internal strength to know that you can transcend anything that comes your way, everything becomes an opportunity to learn. It’s easier to break the inertia of the addiction to comfort and move toward passion, opportunity, and sovereignty — toward more of what is possible in the embodiment of being human.